Sunday, March 17, 2019

The Udacity Digital Marketing Nanodegree Program



One word: LinkedIn
OK. Two words: LinkedIn and Udacity
LinkedIn because every year they publish an article on the top 25 or so of the most in-demand skills employers are looking for. Recently one of the top skills has been related to cloud computing. But about three or four years ago social media and digital marketing shot up the list. A year or two later they said that the demand had largely been met but my interest in the nuts and bolts of social media was stimulated by that article. At that time however I was in a graduate program studying Speech Processing.

As part of that program, we also studied Computational Linguistics. Many Natural Language Processing (NLP) scientists utilize the Python programming language for their applications. My programming background was very weak at that point so I sought a program that could help me familiarize myself with basic programming principles and at the same use an actual language. (Some textbooks use pseudo-code which drives me nuts.) At that time Udacity was starting up and though some of my classmates were using Coursera I found Udacity much more attractive for a variety of reasons.

I’m 42 years old now. I’m an American citizen living in Korea with my Korean wife. Teaching ESL here as allowed me to pay off my American student-loan debt and to get married but unfortunately it seems best after two or three years of a young person teaching ESL here to move on to greener pastures. Now if your wife happens to have an interest in English education you might be able to open a private language school here together. But in my case there are many obstacles to that route. So I still find myself at this stage regretting my liberal arts education and seeking ‘hard’ technical skills and a related career.

Which brings me to the Digital Marketing Nanodegree Program offered by Udacity. At Coursera, it seems they just digitize top universities programs. All types of courses in all subjects are offered. Udacity however seems to have done a lot of research based on skills that are actually in high demand before designing their course catalogue. Also, doing the program online allows the busy ‘professional’ to fit the study modules more comfortably into his or her own schedule. Plus the instructors and mentors are always positive (the same could not be said for the professors and students at my graduate school in Seoul).

Recently, I interviewed for a social media manager position in a company in Seoul. The position required strong content creation and video editing skills as well as familiarity with managing a YouTube channel with more than 300,000 subscribers. I wasn’t successful in getting an offer with that company but I believe that after completing one or more of Udacity’s programs in their Business school that I will be much more comfortable when I apply or interview for such positions in the future.

1 comment:

  1. WHAT obstacles, to starting your own school?! And "regretting" not seeking hard tech skills and related career?! NOTHING WRONG with doing the first thing, AND the other on the side for self-fulfillment. I've been spending time with my cousin Kathy and her husband John, who are in their late 70s. He was a advertising salesman for the Free Press in Detroit while their girls were growing up, then got into car sales after they left the nest. But, in the meanwhile, he had hobbies of a tech nature, ham radio (using Morse Code only!), played golf extensively (still does), and several other things over the years. He's been doing a lot of hobby wood-working in recent years. Kathy has been diabetic all of her adult life, and only "worked" as a housewife. They were involved with dancing for a lot of years while she was still able to move freely, a real challenge for her now.
    Keep the thing you're good at, and do tech things to satisfy that side of you. Nothing wrong with sticking with somethjng, the way I see it. :-)

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The Udacity Digital Marketing Nanodegree Program

One word: LinkedIn OK. Two words: LinkedIn and Udacity LinkedIn because every year they publish an article on the top 25 or so of t...